Social media has become an important part of our lives. From staying in touch with our loves ones to posting pictures to show our current updates. Social media includes Facebook, twitter, Instagram,snap chat etc. which are some very commonly used social media sites and applications via which people used to share their experiences. We all love traveling to different places and sharing the beautiful moments with our friends and families.Until the social media came into being with some extraordinary features people would print photos and show it to every one when they would come back home but now the scenario has been changed totally.
Today, the moment people decide to leave for a vacation they tend to show their excitement by posting status on Instagram Facebook etc. so that their friends and others know about their plan. When people post and share their vacation’s details like the pictures of the places they visit, the quality of food, hotel they stayed in etc. it helps others to get an idea about the place and if they would want to visit there or not!
This twitter poll suggests that most of the people post their pictures on social media when they travel.
— parul (@parz04) August 15, 2017
Since it is a digital media world in which we live today, we don’t have to step out of the house to book tickets for our holidays or to arrange accommodations etc. as the travel and tourism companies has their online pages on Facebook and other sites which helps us to arrange a good vacation within our budget.
Social media is an important tool for the analysis of tourists’ attitudes and this is confirmed by the increased purchases and recommendations to other users. Building successful service-based brand in tourism means that each offer should be a unique value proposition based on the customer experience. (Brdaret al, 2014, p.759)
Use of social media while traveling affects the tourism companies as they rely upon the consumers’ feedback which they share online to attract more consumers and also the companies then share the feedback and pictures by the consumers on social media like their twitter and Facebook page. It can positively impact their sale. But if the consumers give a negative feedback online, which can be seen by others, then the company might lose some of its customers.
Social media are playing an increasingly important role in consumer decisions, with particular application to holiday choice, as an example of a high-involvement decision. (Bronner and Hoog , 2013)
Applications such as snap chats and Instagram’s allow the travelers to show their followers contemporary sights of the trip by uploading stories online. People show their hotel rooms and what kind of food they are eating which lets the followers get connected to their lives and see a new place via their eye.
This twitter post shows that people post their pictures of different locations while travelling so that others can see them.
— parul (@parz04) August 15, 2017
Companies in tourism try to combine varied marketing techniques they used in the past and they analyses several specific factors in the process of developing communication mix strategy (type of tourism market, traveler readiness to make purchase, destination development stage, and the brand’s market share and positioning). (Brdaret al, 2014, p. 758)
It has become important for the travelers to post their images and comments about the vacation they go to so that their loved ones never miss seeing how beautiful and exciting memories have they created. When people’s friends go to a trip they tend to get feedback about the place they visited, hotel they stayed, food they ate, sightseeing etc. along with the pictures and videos also via social media. So if they like their posts and images they might want to go for a trip organized by the same travel company who organized the former’s trip. This increases the sale of the company as it gets more consumer because their service has been rated good online on social media. Hence, social media reviews and posts by the travelers not only let them share their experiences with their friends but also it affects the travel and tourism business.